Exceeding customer expectation is everything. The statistics are everywhere. A recent survey revealed that 82 percent of U.S business leaders believe customers have higher expectations compared to three years ago – with 60 percent admitting to facing difficulties pleasing their customers. Similarly, a 2014 study showed that 87 percent of customers have requested help online, with 66 per cent expecting a same-day response to their online request.
This trend shows no signs of abating with increasing social media uptake and non-traditional web-based apps continuing to bolster the standards of customer service and choice.
From Doritos to Starbucks to Cisco, companies of all kinds are reaching out to consumers to help market their brands for them. Rather than just expecting customers to watch ads and respond to them, marketers are seeking out customers to collaborate in submitting ideas, producing content, and most importantly driving buzz and excitement around their brands and products. IT is no different. Just as disgruntled customers can be your company’s worst enemy, happy customers can be your strongest sales team. Whether your company wants Single Sign-On solutions, free VPNs, FTP servers or remote access capability, those that download and use the solutions must love it for your company to be successful.
Below are two tips for making sure your brand produces sales-driven fans.
Use really compelling stories to demonstrate that you understand what the buyer wants:
At Hypersocket we understand that managing the identity and access privileges of users on networks and IT systems is essential to cybersecurity and is at the core of our customer’s needs. Hypersocket responded with a suite of ID and access management tools that provide a common user experience and enable organizations to enforce least privilege policies for all remote users.
Act on what the customer is saying with succinctly-worded communications:
This weekly blog is an example of the various succinct channels we leverage to communicate how we add value and share ideas with our customers. It’s a direct response to our customer’s desire for a forum that allows them to learn what is going on beyond just ID and access management tools to the tips, tricks and trends within technology.
These examples are just two quick ways to make a positive impact on your customers that focuses not only on adding value to them, but also producing advocates for your company.
Putting It All Together
This Blog was brought to you by Hypersocket and its CEO, Lee David Painter. With over 20 years of industry experience as a pioneer in IT Security, Lee developed the world’s first OpenSource browser-based SSL VPN (SSL-Explorer). Today Lee runs Hypersocket, a leader in virtual private network technology.